Uniquely You Fashion Event

March 27, 2017

Our fabulous fashion expert, Sara O'Neill, is behind the scenes at Forestside Shopping Centre's Uniquely You Fashion event photoshoot. Sara explains the fantastic lineup and events that will be occurring at our Uniquely You fashion event from 6th - 8th April. 

Sara and friends will be on mall to help you upgrade your wardrobe, provide style consultations, colour matching and advice on dressing for your shape. There will also be our wonderful living doll models and a pop-up cafe from our chef Stephen Jeffers!

Come along and Join Sara O'Neill on mall for fashion advice that's tailored to you.

Thursday and Friday 3pm-7pm

Saturday 1pm -5pm.

We will have different zones on the mall  such as SHAPE ZONE ,COLOUR ZONE, FASHION ZONE.

Comments

I think you need to look at the way you're speaking about female bodies, has no one on your marketing team heard of body shaming and the bopo movement? I've just walked into your mall to be confronted with 5 massive pop up signs telling women what shape in the form of different food shapes their bodies are and so what they should wear accordingly !! Seriously it's 2017, shameful objectification of females and telling them what they can and can't wear is disgusting and disheartening

Thank you your feedback and first off please accept our apologies for any offence caused. If you know Forestside well you will know that we strive to be both inclusive and informative. Our advice as always is passive and optional and is only intended to engage those who wish to be engaged.

What we were trying to create here was an inclusive fashion event. To us, fashion and style is about clothes on bodies - all different shapes and sizes. In the past fashion has often disregarded this fact and focused on long and lean.

In this event we are acknowledging the fact that people do come in all shapes. We are also acknowledging that people are different colour seasons, that there are different trends available, style personalities, lifestyles and age groups.

To make life easier in an age when consumers are bombarded with adverts, offers, products we want to equip them with information to make an informed choice on what will and won't suit them, to simplify shopping and style as a whole. Some designs/cuts/ details flatter some shapes more than others- this is a design fact. As some colours suit one person and not another. They can choose to accept or ignore this advice. Ultimately we intended this to be the opposite of body shaming and the objectivisation of women, this is celebrating people in all their different ways in the hope we can give them the confidence to look their best with minimal effort in the assumption that they have busy lives they need to get on with.

Ultimately after each event we will always consider everyones views (good and bad) as to how successful the event was and whether elements should be included or excluded in the future. Your comments will certainly be part of that process and we thank you for taking the time to give us your feedback.

How absurd and offensive. I was in forestside with my 6 year old niece who started asking what shape is best. You didn't have any fashion advice for men who don't seem to be subjected to the same shame of having their body shape compared to fruit. I'm sick of women's appearance being the most important thing. Come up with a realistic display depicting the contribution women make to society or offering advice to men on how to stop treating women as more than something to please their eye and maybe then we'll think you're fabulous.

Thank you for your comments and we are sorry you were offended. The style advice was designed by our female led marketing team for our core customers who also are almost exclusively female.

You raise a good point about focusing on the positive contribution women have made on society and this may be something we explore in the future with our local schools as part of our education partnerships.
Ultimately after each event we will always consider everyones views (good and bad) as to how successful the event was and whether elements should be included or excluded in the future. Your comments will certainly be part of that process and we thank you for taking the time to give us your feedback.

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